As if they weren't already making enough money, they now plan to use you in their ads. So every time you "like" a certain a product or "check in" to one of your favorite local coffee shops, etc., you risk having your profile connected with that merchant and published in one of FB's ads. In Facebook's own words ....
"Facebook said the sponsored stories are all labeled as such. Users won't get any special notification that their posts have been sponsored and used as ads, and there's no option for users to opt out of the service".The fact that FB users won't even be able to "opt-out" of this feature is really upsetting. It will be interesting to see if Facebook does and about face on this one as users voice their complaints.
For more information about Facebook's plans to use you in their Ads, click here.